What is CREACT4MED?
CREACT4MED is a project funded by the European Union (EU) through the EuropeAid Programme, that aims to strengthen businesses and entrepreneurship in the cultural and creative industries (CCIs) in the Southern Neighbourhood of the EU, with a particular focus on young people and women.
The project is coordinated by the Euro-Mediterranean Economists Association (EMEA) as Lead Partner
The project’s Partners and Associates include:
- Euro-Mediterranean Economists Association (EMEA) (Coordinator)
- Institute of Entrepreneurship Development (iED)
- European Institute of the Mediterranean (IEMed)
- Union of Mediterranean Confederations of Enterprises (BUSINESSMED)
- Redstart Tunisia
- Confédération méditerranéenne pour le développement (MED Confederation)
- Beyond Group
- Libera Università Maria SS. Assunta (LUMSA Università)
- Association of Organisations of Mediterranean Businesswomen (AFAEMME)
- Positive Agenda Advisory
Project full name: CReative Entrepreneurs ACTing FOR the future MEDiterranean
Grant agreement number: ENI/2019/412-505
Budget: €2,220,675 (90% funded by the EU Commission)
Timeline: 1st March 2020 – 31st August 2024
What are CCIs
The cultural and creative industries (CCIs) bring together both the entrepreneurial and the creative; the artistic and the commercial.
CCIs account for nearly 30 million jobs worldwide, and are major drivers of the economies of both developed and developing nations. In 2017, the World Bank estimated that CCIs contributed as much as 7% to global GDP, and around 10% in the MENA region specifically. In the EU, CCIs (mainly architecture, design and photography) generated €193 billion of added value, across 1.2 million cultural enterprises.
CCIs are a growing and promising sector that is becoming an increasingly strategic asset not only for innovative job creation, but also society’s creativity and cohesion.
What is CCI entrepreneurship?
We define CCI entrepreneurship as running a cultural or creative organization that is guided by a clear strategic cultural mission, takes risks in balancing creative and management values, and contributes to the important infrastructure of its immediate surroundings.
CCI entrepreneurship brings together innovative and creative ideas with the commercial skills to make a profit. CCI entrepreneurs have distinct characteristics: they operate in difficult market conditions; they produce ‘cultural’ goods by nature; they collaborate with people who are often more content-driven than commercially oriented; and they typically start small businesses that form the foundation of larger networks.