Founded in 2018, Gioia aims at producing casual footwear, while creating economic opportunities for local Artisans. Their designs include traditional embroidery techniques incorporated into contemporary shoes. They are more than just a business, they work for a sustainable future to share economies, reduce poverty, discover talent and encourage creativity. Many people living in underprivileged communities possess artistic talents that are often neglected or not maximized to their full potential. Once Gioia’s team identifies these talents, they are guided to maximize the use of their skills to generate revenue and support their families for a better life.