The CREACT4MED CCI Stakeholders’ Engagement Workshop in Jordan

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The CREACT4MED CCI Stakeholders’ Engagement Workshop in Jordan took place on September 15th, 2021 via ZOOM platform, bringing together key stakeholders in the Jordanian Cultural and Creative Industries (CCI) ecosystem, from the public and private sector, financing bodies, incubators as well as international initiatives. The first session evolved around national and international initiatives dedicated to CCI in Jordan. The second session brought together Jordanian incubators and Business Support Organizations. They presented their current activities and programs to enhance entrepreneurship and in particular programs targeting CCI.

Opening the workshop, Prof. Rym Ayadi, the founder and president of EMEA, highlighted that the Cultural and Creative Industries are gaining momentum in light of COVID-19 pandemic and have the potential to drive the countries in the direction of more inclusive and sustainable path, and to contribute to high quality economic growth.

The CREACT4MED CCI Stakeholders Workshop Series aims to bring together and engage with the key actors in the CCI ecosystem to discuss obstacles and opportunities encountered by cultural and creative players and to develop partnerships. The CCI Stakeholders’ Engagement Workshop series is organized under the “CREACT4MED CCI mapping” led by EMEA

The overall objective of CREACT4MED is to enhance the role of culture and creativity as a vector for employment and resilience in the SNCs through untapping the potential of the cultural and creative industry (CCI) to create economic value, enhance growth, create decent jobs and foster social inclusion. In doing so, a special emphasis is dedicated to youth and women.

The CREACT4MED project is co-funded by the European Union under the EuropeAid Programme and by the Project Partners. It is led by the Euro-Mediterranean Economists Association – EMEA with 4 partners: the European Institute of the Mediterranean (IEMED), the Union of Mediterranean Confederations of Enterprises (BUSINESSMED), the Institute of Entrepreneurship Development (IED) and the Faculty of Economics and Political Science Business Incubator (FEPS BI).

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